Alan Liu is the APAC Director of Global Brand Protection at Johnson and Johnson. He leads J&J’s regional -level brand protection function, with responsibility for combatting illicit trade across all J&J business segments—pharmaceutical, medical device and consumer.
Alan has spent his entire 13-year career thus far dealing with organized crime and brand protection issues in the region. His experience includes seven-plus years in law enforcement as a Senior Inspector and six years in brand protection, anti-counterfeiting enforcement, and supply chain security for multi-national companies, including DuPont, MSD and Abbott Laboratories. Alan has intensive experience on brand protection strategies and operations in Consumer/Food/Pharm/Agriculture/Chemical industry. Alan previously held the position of Vice Chairman, Best Enforcement/Practices Committee, QBPC (the Quality Brands Protection Committee) in China.

Alan now is the Chairman of ASIS (American Society for Industrial Security) Shanghai Chapter and Co- Chairman for BASCAP (Business Action to Stop Counterfeiting and Piracy) China, International Chamber of Commerce and Vice Chair, Personal Care Indurstrial Working Group, Alibaba Anti-counterfeiting Alliance.